How the Color Yellow Impacts Our Lives and Our Business

Last month I posted some information on how color impacts our lives and our business. It is fun and important to understand the impact of color! I have decided to provide some insight on the color yellow since we are in the dead of winter here in Wisconsin and I thought a little YELLOW may help!

As you know, yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy. According to color-wheel-pro.com, the color yellow produces a warming effect, invokes a feeling of happiness and stimulates mental activity. Bright, pure yellow is an attention getter, which is why most taxicabs are painted this color. You need to be careful not to overuse the color yellow as it has been known to have a disturbing effect if overused. Yellow is one of the first colors seen and when placed against black; this combination is often used to issue a warning.

Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design. Men usually perceive yellow as a very lighthearted, 'childish' color, so it is not recommended to use yellow when selling prestigious, expensive products to men – nobody will buy a yellow business suit or a yellow Mercedes. Yellow is an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety.

Put some yellow in your life when you want:

- Clarity for decision-making
- Relief from 'burnout', panic, nervousness, exhaustion
- Sharper memory and concentration skills
- Protection from lethargy and depression during dull weather