How the Color Yellow Impacts Our Lives and Our Business

Last month I posted some information on how color impacts our lives and our business. It is fun and important to understand the impact of color! I have decided to provide some insight on the color yellow since we are in the dead of winter here in Wisconsin and I thought a little YELLOW may help!

As you know, yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy. According to color-wheel-pro.com, the color yellow produces a warming effect, invokes a feeling of happiness and stimulates mental activity. Bright, pure yellow is an attention getter, which is why most taxicabs are painted this color. You need to be careful not to overuse the color yellow as it has been known to have a disturbing effect if overused. Yellow is one of the first colors seen and when placed against black; this combination is often used to issue a warning.

Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design. Men usually perceive yellow as a very lighthearted, 'childish' color, so it is not recommended to use yellow when selling prestigious, expensive products to men – nobody will buy a yellow business suit or a yellow Mercedes. Yellow is an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety.

Put some yellow in your life when you want:

- Clarity for decision-making
- Relief from 'burnout', panic, nervousness, exhaustion
- Sharper memory and concentration skills
- Protection from lethargy and depression during dull weather

Hoffmaster® Announces Product Line Integration

For over 60 years Hoffmaster® has been an industry leader in the foodservice disposables category, with guiding principles of best-in-class products, innovation, sales support and service. As a total company, we are focused on increasing our efficiencies while balancing our supply and demand through consolidation planning and investment in new technology.

In order to improve administrative efficiencies and meet the specific needs of our customers, Hoffmaster Group, Inc.® will soon consolidate the Brooklace® plant in West Haven, CT into our Oshkosh, WI, location. Our approaching integration will merge our foodservice business units together on one system. We are working diligently to ensure our customers’ business is not affected by this closure, as well as working with employees to make a smooth transition. The Hoffmaster® and Brooklace® product lines will be consolidated effective February 1, 2010. Also beginning February 1, 2010, customers may purchase both Hoffmaster® and Brooklace® branded product on the same purchase order through Hoffmaster® in Oshkosh, WI.

We are committed to remain focused on offering a product bundle in the specialty category that stimulates sales growth and differentiation. Our customers’ satisfaction is our top priority as we continue to strive to be the first choice in decorative disposable tableware products and accessories. We encourage you to contact your Hoffmaster® sales representative at 800-327-9774, or log on to http://www.hoffmaster.com/ for further details.