Why Social Media?

Last week we wrote about HOW to get involved with viral marketing via social media. Now we’re going to share our two cents worth on WHY it’s important.

It’s all about inbound marketing – not finding your customers, but allowing your customers to find you. With all the tools available to customers today they seek you out through search engines, blogs, social media, your website, etc. It’s no longer a question of “if” but rather “how” you join the social media landscape. According to QSR Web, Google research has found that 80% of diners use search to decide where to eat, and 52% look online for coupons or special offers for local establishments. This means that your customers are looking for you, so you need to be able to be found! By monitoring social media channels like Twitter and Facebook, you can find people seeking out your services. The best way to guarantee success is to simply be present, honest, creative, and personable. At the end of the day, social networking exists to share opinions and ideas online. And, by all means, have fun!