Hoffmaster® Joins Wisconsin Restaurant Association

Hoffmaster® is pleased to announce that we are now a Supplier Associate Member of the Wisconsin Restaurant Association (WRA). The WRA has been in existence since 1933 as a not-for-profit trade association dedicated to supporting the foodservice industry.

WRA membership includes thousands of foodservice businesses representing virtually every size and style of establishment in the state. Restaurateur members include:

• Fine dining establishments
• Mom-and-pop supper clubs
• Small cafes
• Fast food outlets
• Corporate chain restaurants
• Institutional food service operations
• Catering businesses
• Hotel and motel food services

In addition to restaurateur and food service operators, WRA has hundreds of Supplier Associate Members like Hoffmaster® that provide goods and services to the restaurant industry. According to Cindy Herbert, Vice President of Marketing for Hoffmaster®, “Through our support of the WRA, we will be able to reach new customers to better understand their needs which will help us develop solution based products and services for the foodservice industry.”

By uniting with the WRA, we have access to information and services to help us better run and promote our businesses. And, a strong membership gives WRA a more powerful voice in pursuing its mission to protect, promote and improve the restaurant industry.

Joining the WRA let’s the state’s licensed restaurateurs know that Hoffmaster® cares about the future of Wisconsin’s restaurant industry!